The Top 6 Tips for Marketing on LinkedIn
LinkedIn™ is one of the best places to promote your business as part of a holistic digital marketing strategy. Over 60 million business professionals around the world are on LinkedIn, and almost 50% of the site’s members have decision-making authority for their organizations. LinkedIn is a place where serious business people connect with one another. The conversations that occur on the site are aimed at sales and partnerships. If you want to promote your business on LinkedIn and establish relationships with like-minded professionals, then you should consider the following tips:
Tip #1: Set up your profile properly
Your profile is the heart of your brand or business, so it’s essential that you complete your profile. It serves as your business card online. If it looks sharp and professional, it will get the right attention. Search engines also love social media. When your target customers search your company name, your LinkedIn profile will pop up right away. Expanding your search ranking is also important. People are always looking for freelancers, business owners, and industry experts. Providing specific and targeted information in your profile will make it easier for people to find you.
Tip #2: Recommend Others
Your LinkedIn marketing efforts won’t be successful if you’re only emphasizing yourself. You should recommend others so that people will know that they can come to you for advice on specific issues. If possible, recommend others from non-competing industries.
Tip #3: Connect
Connect with as many people as possible. Many businesses prefer LinkedIn searches as they can get a complete picture about someone they want to hire. There are a lot of people on LinkedIn that you can connect with, so pre-existing friendships are not the basis of establishing relationships on LinkedIn. What they consider is your skills set. LinkedIn’s Connections section allows you to organize your contacts in various ways. For instance, you can filter contacts by location, company, recent conversation, tag or title. The Connections section also shows which contacts are celebrating promotions, work anniversaries or new jobs. You can send a message to congratulate them.
Tip #4: Join & Engage with LinkedIn Groups
It’s easy to identify the right kind of audience on LinkedIn thanks to their groups. You can join groups that related to your niche or industry. These groups can be considered as mini social networking platforms where you can connect with people who can help you grow your business and spread your message. Look for interest groups that might be interested in what you’re offering.
Tip #5: Customize Your Page
You know how important having a website is. The same goes for your LinkedIn Page.
Customizing your page adds a touch of professionalism and class to your profile. To customize your site, you can add the name of your website and add its link address. Your link address will appear as a unique name instead of “My Website,” which will help you stand out on LinkedIn.
Tip #6: Run LinkedIn Ads
LinkedIn is a platform focused on work and businesses.
As such, it is much easier to target ads for professional services or to target specific professions on LinkedIn than it might be on other Social Media platforms like Facebook or Instagram. By getting in front of the right audience, you can increase the click-through-rate of your ads (CTR) as well as increase the quality and relevance of the leads that come in from your LinkedIn Ad Campaigns.
Follow these LinkedIn marketing tips and connect with more people on the site!
Mercantilo is a Digital Marketing and Website Design Agency . If you are interested in running a LinkedIn marketing campaign or need any help with any other digital marketing needs, just send us a message and we’ll be happy to help get you started.